no longer cares about HEF. You guys used to be a the top of the list when typing in heavyeq..... but now you cant be found until typing in the whole site name
Bummer!
I imagine it's a refinement in the search engine itself. I don't know what the results used to be. Right now, if I type in "heavyequipmentfo" (without spaces), we're the second suggestion, behind "heavy equipment for sale". If I type in "heavy equipment f" (with the spaces), "heavy equipment forums" shows up forth in the list of suggestions. And if I click on that, we're still the first result listed.
cool...just don't want to see you lose exposure or page views.
I've done SEO (amongst many other things) for about a decade now. Lots of radical algo changes in past couple of years.