It is generally accepted that the introduction of machine control, particularly 3D, significantly changes the way a contractor does business. With that in mind is the expertise of the selling organization's experience with the product/solution, the manufacturer's name recognition, or price a better driving factor when making the leap from "blue tops" to in cab digital data and automatic blade control?
Personally i would think its a combonation of all three. I know we use trimble because of our connection with the supplier. The salemen, installers and everyone there are very good at what they do. Everytime we have issues, they are out to fix it quickly and usually gets fixed the first time. If stuff breaks, they always have loaners for while its getting fixed, its a very good supplier and backup of the product. I think when making such a expensive purchase and usually making a switch to something new, such as machine control, dealer support is critical.