I wonder about that what is the view about Chinese excavator in your eyes? Let's put aside the past, to discuss this issue right now!
Reliability. Workability ease of maintainance. If its reliable, nice and smooth, not too slow, and easy to maintain, people will buy it.
I also think so. Chinese machine is becoming more and more reliability. They are always trying.
Parts in stock in town and financing would seem to be key drivers for adoption also.
Reputation is everything. Marketing is nothing. Reputation takes time and integrity. Marketing takes money and clever psychological trickery.